is an e-commerce platform that promotes Ayurvedic self-care solutions rooted in over two millennia of Indian tradition and medicinal practices.
Now the most trusted and recognized Ayurvedic platform in the USA, Canada, and Australia, TAE delivers products with natural time-tested ingredients to over 500,000 global consumers.
Brought in by in by Lemonade the Agency, two different motion graphic executions, a stop-motion animation concept and an ingredient explosion, was presented and delivered.
The good folks of TAE wanted to A/B test a series of paid content promoting their two top selling products that features both a sensibility of premium quality and aesthetic intrigue.
Kesaradi Oil - Face Moisturizer
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Face Moisturizer for Dry Skin or Sensitive Skin
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Improves Lines and Face Texture
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Natural Skincare Providing Luminous, Glowing Skin
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17 Natural Ingredients
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Best Face Moisturizer for Dry, Aging or Mature Skin
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Replaces your Anti Aging Moisturizer
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Vitamin E, Vitamin A, Vitamin B
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21 Natural Ingredients
Yauvari Amplified Youth Spring
Face Moisturizer
Kesaradi Oil -
Yauvari
Youth-Spring
Amplified
Art Direction
CONSULTANT
ROLE
Production
Animation
Ideation
Sound Design
Content Creation
Ingredient Explosion
Take a cosmic glimpse as iYURA ingredients explode into existence. A take on the Big Bang, a contrast between light and dark allow colors to mesmerize while telling a story of iYURA’s many Ayurvedic ingredients.
Kesaradi – 00:15 sec
Yauvari – 00:15 sec
Kesaradi – 00:13 sec
Yauvari – 00:13 sec
Stop Motion Mandala
In this light hearted and whimsical execution, elements dance delightfully as they showcase the plethora of natural ingredients that is contained in each iYURA product.
