ODDICT
TWIG
Bluetooth Audio Launch
With a sharp holiday deadline on the horizon, quick product validation was of key importance. Rapid social presence was built and delivered with a narrative surrounding accessible luxury lifestyle.
Selected for the role of freelance Creative Director by Lemonade the Agency, I helped to bring creative insight and execution to the agency’s well-conceived go-to-market strategy.
Art Direction
CONSULTANT
ROLE
Content Creation
Photography
Creative Direction
Video Direction + Production
Strategy + Positioning
The team executed a 4-week, 4-pronged go-to-market social and e-commerce strategy giving the brand a chance to compete for market share and garner a positive reputation just in time for the holidays.
A successful US product launch required new lifestyle photography and video footage that would further define the brand architecture through the curation of three brand personas.
Not only do ODDICT audiences have a refined sense of aesthetics, but they are also culturally active and politically engaged. So we tested for voice and tone against these characteristics at the height of America’s cultural zeitgeist.
