A Crowdfunded Journey
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Test. Destroy. Burn. Scratch. Melt. And test some more. In 2012 Samantha Rose, CEO of Sorry Robots, and I laser-focused on uncovering every spatula design flaw across as many popular kitchen brands we could get our hands on to bring you the GIR Ultimate Spatula.
What does it take to make the best cooking spatula?
How do we get consumers to buy more than just one spatula?
At inception, we introduced a 12-color collection that gives consumers more than just a kitchen tool, but a customizable lifestyle accessory.
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Does the world need another spatula?
When crossing lifestyle design with updated manufacturing practices to produce tools for the modern kitchen, even the most subtle improvement will leave a lasting impression.
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9 years and over 500 products later...
As of June 2021, Pattern Brands (formerly brand agency Gin Lane), acquired GIR: Get It Right, to expand their reach with affluent Millennial consumers, positioning themselves as a DTC contender in the home and housewares category.
