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Aesthetic Engineering

GIR
KITCHEN
TOOLS

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Changing the way people cook, eat, and feel first starts with an idea born from a love of how technology works, looks, and gives back.

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Experiential

Creating low-cost, high-impact immersive experiences that generate buzz and produce sales.

Brand
Identity

Crowdfunding dreams to D2C growing pains, GIR’s look and feel grew and changed with it’s customers, social media, and

e-commerce best practices.

Digital
Marketing

As a D2C company, GIR grew through dynamic trends of social media and e-commerce best practices.

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Print
Design

From advertising to annual sales catalogs to handwritten notes of appreciation, print media played an essential supporting role in GIR's rise into e-commerce.

Work  /  GIR Kitchen Tools  /  GIR: Aesthetic Engineering

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