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.STUDIO
MISSION:
Produce 225 paid media ads in five sizes to live across social and notable online gaming platforms.
OBJECTIVE:
Achieve 200k-250k additional downloads
STRATEGY:
Divvy up the total ad count into separate campaigns celebrating Free Fire's rich narrative and character backstories.
Versions / Dimensions
Creative Direction
CONSULTANT
ROLE
Art Direction
Copywriting
Strategy + Positioning
Content Creation
FEMALE-DRIVEN
Nearly 40% of Free Fire's daily active users are female. To honor those incredible stats, we accompany FF's cast of heroines with competition-driven headlines to ignite the survivalist nerve of battle royale gaming audiences.
CINEMA-DRIVEN
Combining the cadence of campy, North American action film key art with Free Fire's back stories, the cast is introduced with with over-the-top titles and plenty of Michael Bay.
PERSONALITY-DRIVEN
Another way we introduced the cast was by abbreviating their backstories into light-hearted yet excitable headlines to invoke the spirit of friendly competition.
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Work / Garena Free Fire / Paid Media Campaigns
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